When you're putting together the real estate listing of the house that you're selling, you want to include words and information that make the home come to life for prospective buyers. While the photos will also be useful, the best listings are those that clearly describe the home in an enticing manner. Your desire to craft an effective listing, however, can make you prone to wanting to exaggerate a little. It's best to avoid doing so. Skilled buyers and their agents will be quick to catch these exaggerations, which may make them feel that you're a dishonest seller. This could cause them to take their business elsewhere. Here are some things that you shouldn't exaggerate.
It's generally a poor idea to exaggerate anything that can be measured in a matter of minutes. While you might be tempted to make any of the rooms in your home sound larger than they are, experienced real estate agents will quickly be able to tell whether a room is 150 square feet or 110 square feet upon stepping into it, for example. Furthermore, real estate agents commonly carry tape measures with them, which means that they can quickly measure the walls of the room and determine its true square footage.
Distance To Major Destinations
Real estate listings will commonly include the driving time to major destinations, such as the city's downtown, the nearest interstate exit, or a large shopping mall. You may wish to decrease these distances in your listing to make the home's location seem more desirable to prospective buyers. For example, if it's seven minutes in normal traffic to the interstate, you might feel that saying the distance is four minutes is a good idea. However, people can easily drive these distances and see for themselves. It's effective to be completely honest — and to list the distance in miles, rather than in minutes.
Features In The Home
Descriptive wording can make the features in your home come to life, but you want to be sure that your wording isn't prone to exaggeration. For example, if you have outdated appliances that will be included in the sale, avoid the urge to call them "retro" or "vintage." In reality, they might be inefficient and unreliable, and the prospective buyer will quickly see this. If a bathroom is small, don't call it a "relaxing oasis." Instead, focus on its benefits, such as its radiant floor heating, for example.Share